Hi all, Has anyone tried using analytics to optimize sales on Magento 2? What modules have you used?
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Analytics for optimizing sales on Magento 2?
Analytics for optimizing sales on Magento 2?
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Magento 2 Google Tag Manager enhances sales optimization by simplifying analytics tracking. GTM allows easy integration of Google Analytics, Facebook Pixel, and other tools without code changes. Magento 2 Google Tag Manager tracks user behavior—like page views, add-to-cart events, and purchases—via tags, providing real-time data on traffic sources, conversions, and funnel performance. It helps identify drop-off points, optimize marketing campaigns, and improve ROI. Magento 2’s GTM extensions streamline setup, ensuring accurate data collection for data-driven sales strategies in just a few clicks.